In Store Now

Thursday, 25 February, 2010

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Freestyle is in store now… these pants are great and we will be wearing the trench all winter.

99 Most Influential Style Blogs

Wednesday, 24 February, 2010

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We love a list. Especially this list; The 99 Most Influential Style Blogs. We’ve scoured the list and hours later, we heartily agree with a whole bunch of these blog picks and even found a few newbies to become obsessed by. The Sartorialist ranks no.1, no surprises there, and our favourite, Garance Dore, slides in at no.4. You can check out the list here for the other 97 picks.

Betty Baby

Wednesday, 17 February, 2010

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We just met amazing chanteuse Lanie Lane . We got chatting after she impromptly played guitar and sang a delicious version of her new single to one year old Valley at his birthday party. We loved her blues/pop sound and her cute burlesque style complete with leopard print tights and a beauty mark. She showed us some shots of her new album cover (beautifully photographed by our dear friend Lenny) and discovered that she was wearing one of the very first pieces we ever designed. A nude chiffon blouse with billowing sleeves. Somehow she made it new again. Keep an ear out for her new single Betty Baby.

Rhythm Of Light Campaign Shoot

Sunday, 07 February, 2010

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Our campaign shoots are a chance for us to see the entire range at one time and put it all together the way we’d like to see women wearing it. It’s fun, and creative and we do tend to choose people we like to work with to make it even more enjoyable. For this shoot, our amazing creative team included stylist Catarina Scardino and photographer Georges Antoni who we love. Want to see more of his work? Go here

The Dress

Saturday, 06 February, 2010

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In every season, there’s something that you just feel women will love, and for this winter, it’s this dress. For us it defines modern pretty – sculpted frill shoulders, the right length, the richness of the colour. It epitomizes the inspiration behind the winter collection – light and sound.

Shoot Me

Friday, 05 February, 2010

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Georges Antoni making fashion magic behind the lens…

Devil In The Details...

Thursday, 04 February, 2010

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Making some final adjustments to one of our favourite sporty luxe looks right now – oh, the COLOUR!

Make It Work

Wednesday, 03 February, 2010

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We worked a whole new shoe on the spot by enveloping the heels in high tech mesh used in other parts of the range … walking not recommended.

Beaute

Tuesday, 02 February, 2010

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Hair and make-up was loose and sexy. The brief was that she had just been to the gym – that sweaty / sexy thing… very natural but very groomed. So the key to the whole look was gloss: Shiny hair, (thanks to GHD) and skin and clear glossy lips thanks to Shu Uemura, such a goodie.

Love Is A Burning Flame

Monday, 01 February, 2010

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… and Valentine’s Day always demands mood lighting. So, voila, our dreamy long-burning candles are Valentine’s essentials… and they also make a gorgeous gift, exquisitely wrapped and presented to friends who are momentarily dateless this February. Head into store or go online here shop.

The Heart Of The Store

Monday, 01 February, 2010

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This is our peacock. We really wanted our Avalon store to have a heart, a bit of soul, and this guy is it. Apart from anything else, his feathers are like small, vibrant works of art. He’s a beautiful, majestic fellow, and he also makes the right kind of statement about wanting to surround ourselves with inspiring things…