Let's Go To Avalon

Sunday, 31 January, 2010

We love Avalon. Our newest store has been open in Avalon for a couple of months, and we’ve just finished tweaking the interiors to make it all a bit more G&S by adding beautiful pressed tin walls, lots of warm natural wood finishes, brass clothes racks and lots of mirrors.

This store has its own particular vibe, quite different to our stores in The Ivy and William Street, Paddington, of course, partly because we’re right across the road from the beach, and partly because we’re right in the middle of creative, kooky, beautiful Avalon.

It’s the ideal spot for us and our luxury escape vibe, and this interior fit out has been a fun project (read: lots of work and lots of coffee) for our building go-to guy, Jules. We’ve gathered pieces from far and wide and also from our new friend Ken Wallis at Seasonal Concepts to transform our newest store into a slice of Ginger & Smart heaven. Come visit. Ginger & Smart, 11 Avalon Parade, Avalon, NSW, 2107.